In furtherance of its advocacy campaign on environmental sustainability, First City Monument Bank (FCMB) Plc in collaboration with World Wildlife Fund (WWF) will on Saturday March 23, 2013 join millions of people, 4,000 cities, heritage sites, royal palaces, schools, cafes and corporations from all over the world in observing the Earth Hour.
This global event, which is celebrated in the last week of March annually, requires households and businesses to turn out all their non-essential lights and other electrical appliances between 8.30pm and 9.30pm on the day.
FCMB’s Group Head, Marketing and Communications, Mr. Ikechukwu Kalu, said “between 8:30pm and 9:30pm, all non-essential lights would be turn out at the First City Plaza on the Marina, creating a sharp contrast to the usual beauty of the iconic building as members of the FCMB community would gather to reflect on emission reduction a cleaner, healthier planet.” This will mark the third consecutive year the bank is teaming up with the international community to observe the Earth Hour.
Ikechukwu Kalu also explained that the bank has through its Committed-to-Green (C2G) programme continued to lead the way in bringing attention to the issue of Climate Change.
The Earth Hour is aimed at promoting the practice of energy conservation and emission reduction through public awareness by educating and uniting people on the risks of climate change in order to enable them imbibe corrective measures.
Ahead of this year’s Hour, FCMB in collaboration with the World Wildlife Fund (WWF) organised a community sensitisation exercise in Lagos recently.
In its bid to enhance the well-being of individuals and the society, FCMB has over the years actively invested in different programmes, communities and institutions across the country in its three critical areas of corporate social responsibility focus; namely Poverty Alleviation, Economic Empowerment and Environmental Sustainability.
Apart from embarking its regular environmental sustainability and cleanliness project tagged Committed-to-Green, the bank has in the last three years co-sponsored the Lagos State Summit on Climate Change.
Earth Hour was conceived by WWF and The Sydney Morning Herald newspaper in 2007, when 2.2 million residents of Sydney (the capital of Australia) participated by turning off all non-essential lights. Following Sydney’s lead, many other cities around the world adopted the event in 2008.