The Managing Director of the Lagos State Signage and Advertising Agency, George Noah, has said that this year’s music festival tagged,”Lagos Countdown 2014 Like Never Before’, would surpass those held previously.
The LASAA boss made this remarks at a press conference held on Victoria Island, Lagos, Southwest Nigeria on Monday.
The Lagos Countdown is an annual event organised by the state government to mark the end of every year.
During the event, artistes from different parts of the country are invited to entertain residents.
Speaking during the press briefing, Noah said the slogan of this year’s event, ‘Lagos Countdown 2014 Like Never Before’, was carefully chosen, adding that the event would surpass those held previously.
“When you put up a show of this magnitude, you consider the lighting, fireworks, stage and the crowd. Our friends from the United States and the United Kingdom have come here to help us with the lighting, stage setting and fireworks.
“As of this morning, Lagos has been included among the top 10 tourist destinations. This countdown will feature for the first time on CNN.
“We are not expecting more than 100,000 people to participate in the event as attendance is strictly by invitation, so we can control the attendants,” he added.
The director said 30 artistes would be performing at this year’s countdown in order to give each of them enough time to perform on stage, adding that when 60 artistes performed last year, each of them could not get more than three minutes to perform, to the displeasure of the participants.
Speaking further, he said that about N1bn was made at the event last year.
Noah, who said the money did not go into government coffers, explained that the estimation was for trading activities that went on during the annual concert.
According to him, “N1bn worth of trade was carried out during last year’s countdown. This is not money that came to the coffers of the state government, but those buying and selling goods. This includes money that exchanged hands between advertisers and lawyers, agencies and the rest.
“Countdown is about commerce, brand development and the rest.”
He said the state was mobilising about 100,000 residents to attend the grand finale of this year’s event taking place at the Bar Beach, Lagos on Wednesday.
In the area of security, the LASAA boss said the agency was working with the police, navy, officials of the Lagos State Traffic Management Authority, Kick Against Indiscipline, and others to provide adequate security.
The one month event, which started on December 1, 2014, will be completed with a crossover night concert on December 31.