Nigeria’s Afrobeats sensation, Rotimi, has revealed why he left American rapper, 50 Cent’s record label, G-Unit.
Rotimi, who disclosed that he exited the label because the boss didn’t understand his style of music, added that afrobeats wasn’t mainstream in the Western world at the time he was signed to G-Unit.
The singer, who made this disclosure while speaking in a recent interview with Adesope Live, Rotimi said, “I was signed to G-Unit, but then in 2017/2018, Afrobeats was not mainstream in the United States. Davido and Wizkid had records that were gaining traction in Boston, New York, but it wasn’t mainstream at that time.
“Afrobeats was big in the States, but they weren’t following it in LA. So, 50 Cent and I had a conversation. He was like, ‘What’s this sound you are trying to do?’ I said, ‘Bro, it’s Afrobeats.
“I have a record called ‘Love Rhythm’ and it’s going to blow up. But if you don’t understand what it is, then I have to go somewhere else.’ He let me out of my deal because we disagreed on the creative process, Afrobeats.”
Rotimi added that he went on to become the first Afrobeats artist to work with Empire, who understood his vision.
