The Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to hold the 13th edition of the Lagos Advertising and Ideas Festival (LAIF) Awards. This was disclosed in a statement signed by Jenkins Alumona, AAAN Publicity Secretary.
According to the statement, the theme for this year’s LAIF awards is “Future Forward.”
The LAIF Awards were instituted in 2006 by the AAAN with the aim of recognising, rewarding and fostering creative excellence in all areas of Marketing Communications. An international status award, LAIF Awards has continuously promoted Nigeria’s creative potentials in the international circle as well as recognised outstanding creativity and created an avenue for the celebration of world class ideas.
For the prestigious event, the organisers have decided to organise three major events-The LAIF Seminar, Young LAIFERS Competition and LAIF Awards Dinner.
The LAIF seminar is targeted at senior practitioners in Marketing Communications. The programme will be facilitated by local and international brand luminaries and will have in attendance over 500 delegates from various sectors of the industry.
The seminar offers a unique learning experience as well as provides an in-depth insight into key Marketing and Marketing Communications challenges. It will give the participants the unique opportunity of interacting with facilitators and other participants in order to acquire more knowledge and exchange ideas.
The Young LAIFERS competition, the statement explained, is a creative contest to discover and promote young talents within the industry and among students of higher institutions.
The grand finale and awards dinner is an event that will convene captains of the industry, business leaders and policy makers alike to celebrate the industry’s ideas and best practices.
The statement quoted Mr. Ikechi Odigbo, AAAN President, as saying that the LAIF Awards are the most credible creative rating in the Nigeria creative industry. He also stated that the Awards will expand to West Africa by next edition and the African continent thereafter.
The Chairman, LAIF Management Board and Vice President of the Association, Mr. Steve Babaeko, stated that this year’s awards will hold at Landmark Event Centre and Freedom Park as a means of adding more essence and building an atmosphere of fun and entertainment.