To kick-start its New Year, the All Africa Music Awards, (AFRIMA) invited. collaborators, partners and friends from the creative industry of Nigeria to an evening event tagged “Soiree with AFRIMA” held on Friday, 16th January, 2015 at the Amber Residence Hotel, GRA Ikeja, Lagos.
The soiree also doubled as a forum for the International Committee of AFRIMA to receive feedback from the invitees on 2014 edition of the award ceremony which took place in Lagos, Nigeria, on Saturday, 27th December 2015 in partnership with the African Union Commission, (AUC), and was hosted by Africa’s leading contemporary music star, 2baba Idibia and Maryse Acotie.
Joining the AFRIMA International Committee at the soiree were the 2014 AFRIMA technical team, media and corporate partners, and other invited guests.
The Executive Producer of AFRIMA, Mr. Mike Dada used the opportunity to appreciate the selflessness displayed by everyone in contributing to the success of the 2014 edition of the awards ceremony.
He also revealed that the African Union Commission, (AUC), will be hosting. all the 2014 awards winners at the headquarters of the AUC in Addis Ababa, Ethiopia at a date to be announced soon.
While some knocks were received for misses at the awards ceremony, most of those in attendance applauded the AFRIMA organising committee for putting together a spectacular first edition, while suggestions were offered towards a better hosting of AFRIMA 2015.
Offering his view, the Chief Executive Officer (CEO), Now Muzik, Mr. Efe Omorogbe said; “Although the postponement of the awards ceremony from 9th November to 27th December 2014, a peak season of activity for entertainment artistes affected the turnout of artistes at the 2014 awards ceremony, it was still a great show for a maiden edition of an awards ceremony.
“The report is out there and I have been receiving calls from various artistes who wished they had attended the awards ceremony based on what they heard from colleague who attended and the media report.
The interesting thing is that I actually learnt one or two lessons that will be useful when next I am organising a show”, the respected talent manager added.
Concluding the review aspect of the soiree, AFRIMA Co-producer & Country Director, Nigeria, Mr. Kingsley James applauded the commitment and the turnout of participants while encouraging their full involvement for the success of the 2015 All Africa Music Awards.
Guests were subsequently treated to a sumptuous buffet, wine and good music at the poolside of Amber Residence.
Some guests at the soiree included: Mr. Dele Esan from Primetime/Kennis Music; CEO, Now Muzik, Efe Omorogbe; MD, Rods & Cones Limited, John Aduloju; Mr. Olusola Adeyefa of ValuaTech Marketing Limited, Mr. Layinka Oyedeji of Reve Entertainment, Uzor Ndukwu of 2like I Entertainment, Ngozi Kanebi and Chinedu Ogunlaja of Metro FM, City FM GM, Pekun Oloyede; MD Adatin Restore, Mr. Mathew Leonard; Tosin Ajirire of The Sun
newspaper; Publisher E24-7 Magazine, Biodun Kupoluyi; John Atale, Stephen Alayande of Eagles House Global Resources, MD HUES Consult, Seun Soyinka among others.