Chivita Wins Africa’s Best Quality Juice Brand Award 2014

In recognition of its ability to deliver authentic consumer experience, Nigeria’s undisputed market leader in fruit juice, Chivita Premium Fruit juice, has emerged Africa’s Best Quality Juice Brand at the 2014 Africa Quality Achievement Award.

Initiated by the Africa Quality Institute (AQI) in collaboration with IBMN Integrated Services, the Africa Quality Achievement Award is organized with the support of South Africa Quality Institute (SAQI) and the Chartered Quality Institute (UK).

Chivita Premium Fruit juice with 100 percent fruit juice content from the stable of Chi Limited was adjudged the winner because of its consistency in the market, creativity and value as well as the bespoke packaging of the juice that allows for the best delivery.

Speaking after receiving the award in Lagos recently, Managing Director of Chi Limited, Mr. Roy Deepanjan, said the award did not come to him as a surprise. “We are happy to receive this accolade for Chivita Premium from Africa Quality Institute (AQI), as it validates our core values as a responsible and ethical organization.”

The award not only underscores Chi Limited’s commitment to and passion for creating the highest quality juice available on the market today, but also to successfully growing an ethical business dedicated to helping people live longer, healthier lives through the consumption of natural, organic fruits.

Chivita Premium fruit juice, renowned for its 100 percent fruit juice content with no added sugar, preservatives and artificial colours or flavours, was awarded Africa’s best quality fruit juice brand amidst fierce competition in the fruit juice category of the fast moving goods sector. Chivita Premium Fruit Juice comes in five variants ( Orange, Apple Pineapple, Orange Mango & Orange Pineapple).

It is a high quality offering of the best of Nigerian and imported fruit juices.

The Africa Quality Achievement Awards- 2014 is an Annual Event initiated at celebrating leadership innovation and creativity in quality management in Africa.

The award is aimed at identifying, recognizing and rewarding companies, personalities and product that apply quality assurance culture and quality management best practice to the analysis, planning and implementation and control of policies designed to achieve corporate objectives in both profit and non-profit making organizations in Africa.

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