Davebrook Digital PR Services (davebrookPR), on Friday, 27th February, 2015, announced the unveiling of Nigeria’s first online newsroom services.
A digital platform designed to connect businesses in Nigeria with national and global publicity opportunities.
DavebrooPR online newsroom is a product of independent research and working with various clients over a 10 month period where the company discovered a clear need by businesses to communicate beyond the known traditional boundaries of print and online. Business communication as at today needs immediacy of the news, through strategic audience targeting
According to DavebrookPR Chief Strategist, Adesida Oluwaseun, “The era of cumbersome approach to syndicating business communication is now over with the application of intelligent and interactive applications. Therefore, at the click of a button you could push your business messages to over 10,000 special interest journalists across Nigeria and in select countries especially in Ghana, South Africa, UK and United States of America.”
He revealed that Nigerian companies have global advertising exposure but critical and timely key messages are currently limited in reach and scope.
This, according to Adesida, is the void that DavebrookPr has come to fill, with support services which includes, Enhancement Solutions, logistics, MediaVintage, with branded newsletter for all registered clients as a free service.
He stated further that the service is in partnership with select media houses in Nigeria and some countries. “However, the key consideration is that most of our media partners have audience pedigree that aligns with clients’ expectations especially in the area of telecommunications, banking, oil and gas, manufacturing and FMCGs,” he said.
Adesida noted further that Davebrook Digital PR Services (davebrookPR), is interested in developing communication platforms that guarantee speed, accuracy and businesses security.