“Discovery +234”, a magazine-style television programme, currently airing on NTA, has launched its second season in early 2016, featuring more of Nigeria’s top personalities and inspiring stories. Show guests have included Mai Atafo, Maureen Obaweya, Kelechi Amadi-Obi and Niyola.
“Discovery +234” seeks to entertain, inspire, inform and connect with audiences across Nigeria. The programme brings in Nigeria’s top personalities and celebrity guests to share their experiences, challenges and successes. Through celebrity guests, youth reporters and inspiring stories from across Nigeria, young people, parents and communities see what can be accomplished with a good education and hard work – challenging youth to reach their full potential. Season Two will also feature youth roundtables, in which young people from Kenya, Ghana and Nigeria talk with each other about the challenges and opportunities they face in today’s world.
“Discovery +234” is part of the Discovery Project, a unique public-private partnership between Discovery Communications (parent company of Discovery Channel, Animal Planet, TLC, etc.) and the UK Department for International Development (DFID) to improve education opportunities in Ghana, Kenya and Nigeria. The project is being implemented by Discovery Learning Alliance (DLA), which uses the power of media to transform education and improve lives. Working in schools, communities and through mass media initiatives, DLA is impacting tens of millions of people around the world.
Tony Gardner, DFID Kenya’s Deputy Head of Office, said: “The “Discovery +234” format is an innovative way to improve attitudes toward education, particularly for girls, who often access education at lower rates than boys. In partnership with Discovery, we are excited about providing better futures for children and communities through the “Discovery +” model.”
“Audiences are drawn to inspiring stories, those that show that with education and hard work, anything is possible. That is the message we want to spread across Nigeria,” said Delmwa Deshi-Kura, “Discovery +234”producer and creative director at Del Media Plus.
He added: “’Discovery +234’ illustrates the inspirational power of real stories. Hearing about the real path that role models took – their motivations and their challenges – can show anyone what they themselves are capable of, how high they can aspire. Discovery is pleased to be working with NTA to reach new audiences in Nigeria and grateful to the UK Department for International Development for this unique partnership in Nigeria and through our sister programmes: “Discovery +233” in Ghana and “Discovery +254” in Kenya,”
“Discovery +234” airs on NTA on Saturday nights at 6 pm.
Discovery Learning Alliance (DLA) uses the power of media to transform education and improve lives in marginalized communities around the world. DLA has opened new doors to learning in 16 countries. Its school-based interventions increase student retention, enrollment, attendance and learning, and importantly – student motivation. By building the capacity of teachers, DLA’s approach transforms classrooms and communities. DLA’s mass media initiatives address critical education, development and public health issues for tens of millions of people in the developing world. Through innovation and partnership, DLA empowers teachers, students and communities to achieve their full potential, because education changes everything.
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years, Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks.