The Lagos State Signage and Advertisement Agency (LASAA), has unveiled ‘Outdoorable Magazine’, its trade publication, designed to give information on the agency’s initiatives and happenings in the outdoor advertising sector.
The Managing Director of the agency, George Noah noted that: “The goal of ‘Outdoorable’ is to provide a platform for accessing information about LASAA and also on the latest trends in the outdoor advertising industry, new initiatives and campaigns breaking forth, ideas and institutional development, fundamentals of outdoor advertising practice as well as promote a ‘one corporate culture’ in the industry.”
The new glossy publication, would be published bi-annually. Noah further said ‘Outdoorable’ that: “will fully represents the Nigerian outdoor advertising industry whilst reaching a mass audience and readership that cuts through the borders of Nigeria and extends to the rest of Africa and beyond.”
For its maiden edition, 10,000 copies of creative write-ups cum industry information were circulated across different sectors of the targeted markets including libraries, universities, blue chip companies, advertising agencies, media buyers, experiential marketers, PR firms, regulatory bodies, large format printers, thus making it the highest circulating outdoor trade journal in Nigeria.