It’s a week to the “Africa Sign Expo 2014″ organized by Lagos State Signage and Advertising Agency (LASAA). Advertising practitioners are preparing in top gear to ensure they maximize the potentials offered by this event which is believed to be the biggest of its kind in Africa.
The 3-day event is scheduled to take place on 25th-27th June 2014 at the Eko Hotel Convention Center, Victoria Island, Lagos.
Tagged “The Business of Outdoor Advertising in Africa – Opportunities and Challenges”, the event will feature discussions on emerging trends in the outdoor advertising industry, best practices within the outdoor landscape, innovations and solutions to current challenges faced by the African outdoor advertising industry.
Apart from the 4,000 visitors expected to attend this event, 300 exhibitors and conference participants from 30 countries will also grace the occasion. According to the MD of LASAA, Mr. George Noah, this maiden edition of what may become an annual international conference and exhibition in Lagos, is geared towards creating a convergence of stakeholders within the out-of-home advertising industry. It will focus on trends, best practices, innovations and challenges within the Nigerian and African context.
Speaking on the objective of the event, he said “The aim is to provide a veritable platform for the growth and development of signage and outdoor advertising in Lagos State, Nigeria and Africa. The event is expected to attract from within and outside the country, industry regulators, consultants, designers, researchers, brand managers, media buying agencies, event companies, suppliers, manufacturers, exhibitors in the signage, digital signage, retail signage solutions, outdoor media as well as screen and digital printing industries.”
The event is expected to create an enabling environment that will help all players in outdoor advertising sector grow their businesses and keep abreast with new innovations from across the globe. Visitors and participants are expected to discover the latest developments in equipment, software, signage and outdoor materials, systems, fittings and fixtures. It also offers participants the luxury of experiencing live demonstrations and establishing networking opportunities. In addition the conference & exhibition will deliver new market breakthroughs, significant on-site sales, joint venture opportunities, new trading partners and an improved regional profile for manufacturers.”
Similar exhibitions in Dubai, London and Milan are reported to generate billions of dollars of sales for exhibitors serving the printing, signage and outdoor advertising industries. JcDecaux Global, the world’s biggest outdoor advertising agency, Rotapanel (Holland), Insight Communications (Nigeria), Primedia (South Africa), Agfa (Belgium) and Saga group (Dubai) are already committed to the exhibition.
VacantBoards team will be on ground to cover the event and showcase our online outdoor advertising platform.