By Tolu Adebayo
Just like every other prominent and promising digital ideas, podcasts are exploding.
An idea which start as a way of having fun has become a world case genre that cut across major audio industry.
As Nigeria announced the coming of another recession, the need to have an extra streams of income is becoming inevitable.
In 2006, just 22 percent of internet users had listened to a podcast. By 2019, 70 percent listen to podcast, making podcasting one of the most exciting channels to date.
The Nigerian radio houses is over three hundreds, provided 45 percent of those radio makes money daily, you can now compete with any Radio of your choice through podcasting as majority is yet to understand the power of podcast.
Anyone can create a podcast, it’s becoming easier, compare to 2012 when I started.
But how do you create a podcast that sets you apart from the rest?
If podcasts are becoming more and more popular, doesn’t that mean it will be harder and harder to stand out?
No, it may be harder if you did not know what I will be sharing before starting.
The good news is that the majority of podcasts have no documented content strategy and pump out mediocre content.
But not you, smart marketers like you will learn how to develop a strategy that sets you apart from the rest.
If you currently have no audience, potential listeners will probably ask why they should listen to your advice over an established influencer in the field.
If you have a unique experience, you don’t have to have a large following to make it an engaging story.
Share your experience, in my next podcast, i will be sharing my experience with SARS and Nigeria Police.
If it happens to be engaging, the few audience will share it and that’s how small things becomes big things.
Another advantage you have as content creator is that everybody likes to get a behind-the-scenes view of how something works, be it events, movies, and what have you.
Give your little audience some love by sharing the behind-the-scenes of trending things that occur either how it worked out or how it didn’t. The feeling is mutual if properly prepared.
Another story you can share is your experiment. Is it about a post you make on social media or a lady you date for a while and what you experiment together. Let your little audience get connected by engaging them with your processes. Are you about it create something interesting? Share with us!
Lastly today, interviewing other experts is an excellent way to leverage their authority and audience to build your channel.
However, there are some outstanding expert that may not honour your request if you have not being put out outstanding works tirelessly.
Thier time is priceless and I think thier opinion on that is not bad. It is better to add to your effort than to be the only effort, that’s selfish and you might have to pay to get Yes because they have being tested valuable.
Fortunately, you can leverage on the topics this expert has dealt with, these podcast topics will enable you to leverage other authoritative sources and grow your own voice.
This gives you an idea of where to start.
Tomorrow, i will share with you How Podcasters, not just me, make money in Nigeria.
For no reason should you pay money to anyone to get this information as i have cut out time to make this happen for you
Ask Tolu Adebayo on Twitter any question @MegaTolu