The multi-year partnership deal between Chi Limited and Manchester United Football Club (MUFC) has continued to receive accolades as three major players of the club recently expressed optimism about the deal brings.
Commenting on the significance of the club’s decision to name Chivita 100 percent as MUFC’s official soft drinks partner in Nigeria, Robin Van Persie, Wayne Rooney and Angel Di Maria chorused that the team is now refreshed to claim its rightful place at the top of the Premier League after enduring a torrid 2013/14 season last year.
Speaking on the upsurge in performance by MUFC which has seen the club surging from the middle of the table to third position and with only 10 points behind the leader, Rooney said the team has returned to its winning ways, adding that as athletes who must be in peak condition for optimum performance at all times, consumption of healthy drinks is essential for the players at all times.
Manchester United players easily identify with Chivita 100 percent because it is a natural fruit juice that contains no added sugar, no added preservative and no artificial colours and flavours. They are also assured that the board of MUFC must have been satisfied with the high quality of Chivita 100 percent before accepting the drink as the club’s official soft drinks partner.
On his part, Angel Di Maria was full of praises for the refreshing taste of Chivita 100 percent. The Argentine superstar and midfielder for United, who stressed that he received mouth-watering offers from several clubs at the time but made up his mind to leave Spain to pitch his tent with MUFC because of its pedigree. He added that investment in the sponsorship is money well spent by Chi Limited.
Van Persie who is easily best-known for his nerves of steel and scoring ability said he is impressed by Chi Limited’s commitment to the health and well-being of Nigerians by producing high quality products. He added that based on the quality of Chivita 100 percent, it will continue to perform well in the market just as the United team is optimistic of winning the Premiership this season.
Chi Limited’s Head of Marketing, Probal Bhattacharya said “as a company that cherishes innovation and excellence, we will continue to do our best to position and validate our Chivita 100 percent fruit juice as the brand of choice for health and quality conscious consumers”.