Prestige Cosmetics Nigeria has announced the signing of delectable Nollywood actress, producer, fashion icon and entrepreneur, Mercy Aigbe Gentry; as its new Brand Ambassador.
Mercy officially became the Prestige Cosmetics Brand Ambassador on Thursday, 4th June, 2015 when the legal contract agreement was signed by both parties.
Mercy is one of the biggest names in the Nigeria movie industry with countless awards to her name.
“She is a true definition of a Prestige woman as Prestige Cosmetics product is for classic, confident, chic, daring, creative and playful individual. I admire her for her principles, her talents and her ability to juggle a demanding acting career with being a wife and a great mum.
“Choosing a brand ambassador was a rigorous exercise and from findings, Mercy is loved by many and she is a role model to most women out there, with this I am certain she will move the brand to a greater height,” said Tara Adesemowo, Chief Executive Officer of Prestige Africa Franchisee, Taries Beauty Lounge.
Mercy will represent the full range of Prestige products in Nigeria, including the newest 2015 launches.
As the face and voice of Prestige, she will appear in multimedia campaigns spanning television, print, in-store, digital and social platforms.
Mercy’s first campaign photos channeled towards specific products from the brands range will break this week. She will also anchor a prestige product giveaway on her instagram page this month.
“I feel so excited and happy about this endorsement and it is really an honour am so glad of. I have actually used some of prestige cosmetics products including ‘my nude lipstick’ and “mascara” which I love so much, I can authoritatatively tell you that the products are awesome, I’m much more excited as its going to be fun for me to represent a brand that i can vouch for rather than a product whose authenticity I cant guarantee,” Mercy, mother of two, said, not hiding her excitement.
Exclusive behind-the-scenes content from Mercy’s campaigns will be available on our website and social media channels throughout Mercy’s partnership with Prestige Cosmetics.