Jack Patrick Dorsey, co-founder and CEO of Twitter, has announced a ban on political advertising on Twitter globally.
“We believe political message reach should be earned, not bought”, he said among a raft of tweets accompanying the ban.
“While internet advertising is incredibly powerful and very effective for commercial advertisers”, says Dorsey, “that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions”.
Dorsey explained his concerns about political ads, which are “machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes”. He adds that the challenges are “all at increasing velocity, sophistication, and overwhelming scale”.
The Twitter boss says he fears that the “these challenges will affect ALL internet communication, not just political ads”, and that it is “best to focus our efforts on the root problems, without the additional burden and complexity taking money brings.”
“We’re working hard to stop people from gaming our systems to spread misleading info, but if someone pays us to target and force people to see their political ad…well…they can say whatever they want!”
Twitter states that the company will enforce the ban from November 22.