World Biggest Outdoor Agency To Participate In LASAA’s Africa Sign Expo

Lagos State Signage and Advertisement Agency’s (LASAA)  bid to host Africa’s biggest outdoor conference and exhibition in June this year has received a big boost following the participation of the world’s biggest outdoor agency, JCDecaux.

The Chief Executive Officer of JCDecaux Southern Europe, this week confirmed participation, indicating willingness to share his wealth of experience with other international speakers and conference delegates.

Jean-Sébastien Decaux joined JCDecaux Group in 1998. From 1998 to 2000, he worked as a Sales Manager responsible for the launch of advertising campaigns in supermarkets for JCDecaux in the United Kingdom before being appointed City Relations Manager of JCDecaux Italia in 2000.

He previously served as Managing Director responsible for Street Furniture and Sales Director of IGPDecaux, of which he is also a board member. In 2004, he took on responsibility for the Belgian and Luxembourg subsidiaries.  The outdoor agency is presently in 3,700 cities with more than  10,484 employees.

Managing Director of LASAA, Mr. George Noah, was upbeat about the development saying it will augment the level of debate at the much anticipated event.

“Mr Jean-Sébastien Decaux’s  presence would add more pep to the intercontinental flavour of the conference owing to his wealth of experience in European markets,”  Noah enthused. 

JCDecaux is the number one Outdoor Advertising Company in the world, playing a major part in transforming urban landscapes across the world.  The company was established in 1964 when Jean-Claude Decaux – JCDecaux’s founder and today Chairman of JCDecaux’s Supervisory Board – installed the first advertising bus shelters in Lyon, France, driven by his vision of city beautification financed through advertising revenues at no cost to the municipalities and taxpayers.

The company now operates in over 55 countries around the world including: United States, Uruguay, Uzbekistan,  Cameroon, Canada, Chile, China, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Iceland, India, Ireland, Israel, Italy, Japan, Kazakhstan, Latvia, Lithuania, Luxembourg, Malaysia, Montenegro, The Netherlands, Norway, Oman, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain,  Algeria, Argentina, Australia, Austria, Azerbaijan, Belgium, Brazil, Bulgaria, Sweden, Switzerland, Thailand, Turkey, Ukraine, United Arab Emirates and United Kingdom.  

In 2013,  JCDecaux had a turnover of   €2,676.2 million.  The company is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 index. Whilst maintaining pole position in the world in the area of  street furniture  with 434,700 advertising panels, it  is also No.1 worldwide in transport advertising with more than 150 airports and more than 280 contracts in metros, buses, trains and tramways (358,100 advertising panels), No.1 in Europe for billboards (199,600 advertising panels), No.1 in outdoor advertising in the Asia-Pacific region (205,000 advertising panels), No.1 worldwide for self-service bicycle hire 1,002,800 advertising panels in more than 55 countries. 

The African Outdoor Advertising Conference and Exhibition (Africa Sign Expo) is to hold in Lagos between June 25 – 27, 2014 at the Eko Hotel Convention Centre, Victoria Island. The event, which is being organised by LASAA, will focus on trends, best practices, innovations and challenges within the Nigerian and African context. Expected participants include advertising agencies, outdoor practitioners, media owners, signage fabricators, printers, advertisers, regulators, government Officials, event companies, outdoor protection services, retailers, franchisees and marketing professionals. 

The event is expected attract over 4,000 visitors, 300 exhibitors and conference participants from over 30 countries drawn from Europe, Asia, America, Africa and within Nigeria.

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