World Oral Health Day 2015: Pepsodent Leads Fight Against Tooth Decay #BrushBrush Campaign

Pepsodent in partnership with the Nigerian Dental Association (NDA) is taking the bold step to promoting the culture of brushing day and night which is a global best practice to healthy oral care.

Thus to mark this year’s World Oral Health Day (WOHD), Pepsodent in conjunction with the NDA has mapped out activities to directly engage Nigerians and improve their oral care.

With the theme “Smile for Life”, Dr. Olabode Ijarogbe, President, NDA, at a media briefing in Lagos said that the WOHD celebration will take place at the University of Lagos Sporting Complex on Feiday, 20th March, 2015 with 1500 children participating to take a pledge to brush twice daily. Also there will be a dental booth for participants to take a smile pledge.

Working with Unilever, Dr. Olabode said the NDA through its state chapters will hold oral health promotion activities in different parts of the country including Edo, Imo, Enugu, FCT Abuja, Ogun, Ondo, Lagos, Zamfara, Oyo and Ebonyi. free dental check-up will hold in these locations from 18th March as dentists will be available to carry out dental check-up with a view to bringing out attitudinal change among most Nigerians who are in the habit of not reporting their oral problems until they have developed so massively that surgery becomes so difficult if not impossible.

This will be followed by an oral health awareness walk on Thursday, 19th March, 2015 from Lagos University Teaching Hospital (LUTH) Idi-Araba Fadeyi bus stop on Ikorodu Road in Lagos.

Commenting on this, the Brand Building Director, Mr David Okeme stated Unilever is collaborating with the Nigerian Dental Association as part of efforts in delivering superior oral care to consumers and ensuring a cavity free Nigeria.

“We are driving the message of brushing twice daily. As a business, we believe in doing business in a sustainable way. We need to grow our business responsively. For us we know that it takes a strong commitment to ensurea cavity free Nigeria. We want a situation where every Nigerian, both child and adult, is cavity free and therefore able to smile naturally. That is the big objective and this is what ties NDA and Unilever together.

“For us at Unilever, the primary way by which we are pursuing our commitment today is by providing a world class portfolio of brands. Close-up is number one toothpaste that is practically in every home in Nigeria for over 3 decades. Recently we launched Pepsodent Toothpaste in two variants:Pepsodent Cavity Fightercombines the dual technology of micro calcium & fluoride to repair tiny holes that cause cavities/tooth decay and strengthens the teeth, while Pepsodent Triple Protection delivers three benefits of – Anti cavity, Whitening and Fresh breath in just one Brush.

“That is how from the primary point of view we have a strong commitment to driving a cavity free Nigeria. Secondly we have actually taken these benefits into sachet. What we are doing through the sachet is that every Nigerian is able to buy into the benefits that come with it. With as little as N20, you can brush Day& Night,” David said.

As World Oral Health Day (WOHD) takes centre stage at Unilag Indoor Sport Complex on Friday, 20th March 2015, Pepsodent has begun its #BrushBrushFacebook campaign to strengthen its commitment to a cavity free Nigeria.

The #‎brushbrush campaign is on @Pepsodent Nigeria Facebook Page with many entrants sending their #brushbrush smile pledge pictures. Send yours in and see it in the Pepsodent WOHD brush collage.

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