Islamic organisations have been advised to prepare adequate media budget to enhance their visibility and impact in the society, reports thegazellenews.com
This was conclusion reached at a media parley organised by the Zakat and Sadaqat Foundation (ZSF) to celebrate its 25th anniversary. The event took place on Thursday, 6 March, 2025 in Lagos.
At the interactive session on Media Collaboration for Social Impact anchored by Alhaji Tajudeen Adebanjo of The Nation Newspaper, participants emphasised the need for Islamic organisations to always have adequate budget for the media to enhance their visibility and impact.
They also called for the establishment of more media organisations by wealthy Muslims, lamenting that since the death of Chief MKO Abiola and Alhaji Alao Arisekola, Muslim journalists have become like orphans.
“For the collaboration with the media to achieve optimum results, there is the need for the Islamic organisations to have adequate budget for impactful media presence. The media is highly competitive now and it has become highly commercialised, to compete effectively and efficiently, Islamic organisations must prepare adequate budget for it,” the participants noted.
Zakat and Sadaqat Foundation, arguably Nigeria’s foremost Islamic charity organisation has grown in leaps and bounds since it began operation 25 years ago, reports thegazellenews.com
At the Lagos media, the foundation brought together media executives as well as members of its board to foster dialogue, share insights and strengthen collaboration.
The Zakat body’s 25 years of existence had been that of service, sacrifice and commitment to the socio-economic development of the society, through its life-changing programmes and projects across 27 states of Nigeria.
Its impact has been deeply felt through 15 major socio-economic services that have brought hope and empowerment to countless lives across the nation.
These services include: poverty alleviation programmes, education support, healthcare initiatives, microfinance and economic empowerment, orphan and widows’ support, water and sanitation projects, food security and nutrition programmes, and emergency and disaster relief.
Others are: housing and shelter projects, youth and skills development, medical outreach and free clinics, community development projects, dawah and Islamic advocacy, feeding fasting Muslims, and sharing inheritance according to Islam.
During 25-year period, Zakat and Sadaqat Foundation had disbursed over N2.3bn to at least 28,090 direct beneficiaries.
Reminiscing on the 25 years of the Foundation and its partnership with the media, its pioneer Executive Director, Dr. Shuaib Abdullahi, said the relationship with the media at the beginning was that of convenience and not of conviction.
He, however, noted that the situation changed after about a decade, with media practitioners understanding the essence of zakat work and the need to go beyond pecuniary gains before reporting activities of the organization.
Dr. Abdullahi lamented the practice of story syndication among journalists, which most times provide a single angle or perspective to events coverage.
This, he said, does not portray the media professionals in good light, advising them to introduce varieties in the way they report the activities of the organization.
He appealed to the media professionals at the parley to develop a communication plan for the Zakat and Sadaqat Foundation in order to further guide its media engagements and communication strategies.
The Chairman, Board of Directors, Professor Tajudeen Yusuf, in his welcome address, said the vision of the organization is to institutionalise a charity that will bridge the gap between the rich and the poor.
He said the successes recorded by Z and SF were made possible through collective faith, determination and unity of purpose.
In a keynote address, the Executive Director and Chief Executive officer, Prince Sulaimon Olagunju, said the milestone was not just a celebration of longevity but a testament of the organisation’s unwavering commitment to alleviating poverty, empowering communities, and upholding the principles of compassion and generosity.
According to him, the foundation had in the last 25 years, been in the forefront of humanitarian service, demonstrating the transformative power of zakat and sadaqat in fostering social and economic equity.
“Through the generosity of our donors and the hard work of our dedicated team, we have been able to implement sustainable programmes that uplift individuals and families from poverty, giving them dignity and the opportunity to build better futures,” he said.
Prince Olagunju also appreciated the indispensable role of the media in amplifying the organisation’s mission.
He said “your tireless efforts in highlighting our activities, showcasing success stories, and shedding light on societal challenges have helped us reach more people and inspire greater participation in the noble cause of giving.”
While seeking to reinforce partnership with the media, Prince Olagunju urged the media continue “being our voice, spreading awareness about the importance of Zakat and Sadaqat, and advocating for a culture of charitable giving that can drive sustainable development.”
Prince Olagunju in his response said the Zakat and Sadaqat Foundation would continue to do its best foster good relationship with the media.
“Let us continue this journey together. Your voices are powerful, and through your platforms, we can amplify our impact, inspire more generosity, and ultimately create a more just and compassionate society,” he said.
The parley had in attendance journalists from various media organisations, print, broadcast and online.
