The federal government has announced plans to engage Bloomberg to rebrand the country’s global perception and attract foreign investments.
The Federal Ministry of Finance, which made this disclosure in a statement released through its official X handle on Thursday, 19 December, 2024.
According to the statement, the federal government through the Ministry of Finance Incorporated (MOFI) is expected to spearhead a two-year tenure initiative aimed at rebranding the nation’s global image and attracting foreign investment.
“The Federal Government of Nigeria, through the Ministry of Finance Incorporated (MOFI), is set to partner with Bloomberg in a two-year initiative aimed at rebranding the nation’s global image and attracting foreign investment,” it said.
At a meeting with the Minister of Finance, Wale Edun, Bloomberg’s Global Director, Nicole Keefe, emphasized the company’s commitment to reshaping Nigeria’s narrative and showcasing its economic potential to the global audience.
“Bloomberg plans to leverage its vast media network to highlight Nigeria’s achievements and opportunities, addressing investor hesitations tied to outdated or negative perceptions”, the statement added.
On his part, Armstrong Takang, CEO of MOFI, noted that the partnership would spotlight key government projects such as the Real Estate Investment Fund and gas pipeline initiatives, further promoting Nigeria’s progress in critical sectors.
