By Daniel Oluwatobiloba Popoola
The Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musa Musawa, has disclosed that the creative sector currently contributes roughly 2.3 per cent of Nigeria’s Gross Domestic Product, against an official target of N100 billion in GDP contribution and two million jobs by 2030 under the Renewed Hope Agenda.
Musawa made the disclosure on Tuesday, 11 August, 2026, in her office when the Director-General of the National Institute for Policy and Strategic Studies, Professor Ayo Omotayo, and former Minister of Information and Culture, Alhaji Lai Mohammed, paid her a visit to intimate her of NIPSS’s plans to host a National Summit and Exhibition on the Orange Economy, and to seek the ministry’s support, collaboration and participation as the lead government institution for creative economy and tourism policy in Nigeria.
She said the ministry had recently inaugurated four drafting committees on policy and strategy, programmes and implementation, stakeholder engagement, and monitoring and evaluation, to build the institutional and financial architecture required by the creative industries in pursuit of the target.
She added that the ministry was also concluding work on the National Tourism Policy, which would anchor the vision for years to come.
Musawa thanked NIPSS for selecting the Orange Economy as its Section 48 study theme, affirming that it aligned with the ministry’s core mandate and the President’s diversification agenda.
She said this year’s Senior Executive Course had turned its lens on the Orange Economy, comprising the creative, cultural and cultural-heritage sectors, describing NIPSS as occupying a unique place in the nation’s life as the preeminent institution charged with equipping Nigeria’s current and future leaders with the strategic thinking the country needs.
She noted that the ministry, under President Bola Tinubu’s Renewed Hope Agenda, had been working deliberately to reposition the creative, cultural and tourism sectors as genuine engines of national growth rather than an afterthought to the economy, describing the sectors as a frontier of national economic development.
She assured NIPSS of the ministry’s readiness to work with the institute as a technical partner and as convener of stakeholders for the proposed summit and exhibition, affirming that the ministry welcomed the proposal.
Earlier, in his remarks, Omotayo said the visit to the ministry was consistent with the pattern of engagement preceding the proposed National Summit and Exhibition, noting that the institute had aligned itself with the President’s agenda of rebuilding the economy towards 2030.
He said NIPSS was seeking the ministry’s partnership and collaboration to ensure the vision was established as an institutional framework backed by institutionalised strategic policies.
In his remarks, Mohammed said the proposed Orange Economy Summit and Exhibition could create employment and jobs in the creative industry, describing the sector as the future of the economy and one that should be treated as a very important industry.
NIPSS is currently running its Senior Executive Course 48, 2026, themed Organising Economic and Sustainable Development in Nigeria: Issues, Challenges and Opportunities.
