The Public Relations Consultants Association of Nigeria (PRCAN) has expressed delight to celebrate Nigeria’s remarkable performance at the 2025 SABRE Awards, one of the world’s most prestigious recognitions in public relations and strategic communications.
At this year’s edition, Nigerian campaigns led by Chain Reactions Africa and Integrated Indigo in collaboration with globally renowned brands and government institutions secured top honours across multiple categories, affirming the country’s rising global influence in the communications industry.
The Nigerian entries stood out among thousands of submissions across the Europe, Middle East and Africa (EMEA) region, earning five highly coveted SABRE Awards:
1. Diamond SABRE Award – Company of the Year
IndomieHeroesAward — Indomie Noodles with Chain Reactions Africa
This award recognises the organisation that has demonstrated the most impressive reputation management over the past year.
2. SABRE Award for Superior Achievement in Research and Planning
OdourPandemic — Nivea with Chain Reactions Africa
Awarded for excellence in insight-led campaign development and execution.
3. Healthcare Category
OdourPandemic — Nivea with Chain Reactions Africa
Celebrating outstanding public relations efforts in the healthcare sector.
4. Public Sector/Government Category
Striking Gold — Federal Ministry of Art, Culture and Creative Economy (FMACCE) with Chain Reactions Africa
Recognising impactful communication that bridges government policy with public engagement.
5. Financial Communications Category
NB Rights Issue Campaign — Nigerian Breweries with Integrated Indigo
Honouring effective financial communication strategy and execution.
Speaking on the historic win, Dr. Nkechi Ali-Balogun, fnipr, Chair/CEO of PRCAN, stated:
“These awards are not just a win for the agencies and their clients, but a national triumph. They showcase the creativity, strategy, and global relevance of Nigerian public relations. We commend Chain Reactions Africa, Integrated Indigo and their clients for flying the Nigerian flag high and setting a new benchmark for excellence in the African communications landscape.”
She further emphasised that the wins reflect the transformative role of strategic communication in enhancing brand equity, influencing public policy, and solving societal problems.
About the SABRE Awards
The SABRE Awards (Superior Achievement in Branding, Reputation & Engagement), organised by PRovoke Media, are the world’s largest and most respected awards programme for public relations. They recognise campaigns that demonstrate the highest levels of strategic planning, creativity, and measurable results. The EMEA SABRE Awards, in particular, highlight the best work across Europe, the Middle East and Africa, with entries reviewed by a panel of international experts.
About PRCAN
The Public Relations Consultants Association of Nigeria (PRCAN) is the umbrella body of public relations consultancy firms in Nigeria. Established under the provisions of the Nigerian Institute of Public Relations (NIPR) Act and constituted by its Bye Laws, PRCAN promotes professional excellence, ethical conduct, and capacity building among Nigerian PR firms. It is committed to advancing the standards and practice of public relations consultancy in Nigeria.
